MKT 20300 Principles of Marketing Honors

This course serves as an introduction to the role and scope of marketing in both business and nonprofit sectors of our society. Concepts, strategies and institutions involved in the determination of consumer demand and potential of markets, product line and brand management; organization and implementation of distribution strategies and trade channel structure; pricing policies, programs and their implementation; promotional programs and techniques relevant to demand creation; overview of organization and management of the marketing process. The development of a marketing plan is required.