ECO 23000 Behavioral Economics

Why are people willing to spend more when they pay with a credit card then cash?  Why are they more likely to spend a small fortune on things like cars and houses, but have trouble investing in a retirement plan?  Behavioral economics suggests that our decisions are strongly influenced by many factors, including the way in which choices are presented to us.  The course will help the students to better understand the decision-making process as it relates to human behavior.  Behavioral economic principles are broadly applied in a variety of fields such as finance, management, marketing, human resources, and politics.