Associate of Science
Associate of Applied Science
School: Business and Professional Studies
Dean: George Repic, firstname.lastname@example.org
Program Director: James Tappen, email@example.com
Support Staff: Diane Mena, firstname.lastname@example.org
Location: Academic II, Room 2350, Phone: 845-574-4330
The degrees provide a rigorous and dynamic interdisciplinary education that will attract, motivate and prepare students for the challenges facing marketing professionals. In addition, students will master effective oral and written communication, become active informed citizens and leaders, and obtain an understanding of the ethical, racial and gender issues in today’s business world.
Program Learning Outcomes:
Upon completion of this program, students will be able to:
- Analyze the characteristics, motivations, and behaviors of consumers.
- Utilize information and technology tools to conduct business effectively and efficiently.
- Analyze the influence of external factors on marketing.
- Analyze the elements of the marketing mix, their interrelationships, and how they are used in the marketing process.