Associate of Science

Associate of Applied Science

School: Business and Professional Studies

Dean:  George Repic, 

Program Director: James Tappen,

Support Staff: Diane Mena,

Location: Academic II, Room 2350, Phone: 845-574-4330


Degrees Offered:

Program Goals:

The degrees provide a rigorous and dynamic interdisciplinary education that will attract, motivate and prepare students for the challenges facing marketing professionals. In addition, students will master effective oral and written communication, become active informed citizens and leaders, and obtain an understanding of the ethical, racial and gender issues in today’s business world.

Program Learning Outcomes:

Upon completion of this program, students will be able to:

  • Analyze the characteristics, motivations, and behaviors of consumers.
  • Utilize information and technology tools to conduct business effectively and efficiently.
  • Analyze the influence of external factors on marketing.
  • Analyze the elements of the marketing mix, their interrelationships, and how they are used in the marketing process.